Why is ELF stock up today?

e.l.f. Beauty (ELF) is actually down 4.27% today, not up. The strongest up-direction factors right now are: Liquidity, Options flow, Value, Accruals — the engine sees these but the market's pricing the opposite story today.

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ELF is down today, not up — what the up-side factors look like

e.l.f. Beauty · Consumer Defensive

Today\'s move

-4.27%$50.72

Note: ELF is actually down today, not up. The factors that would explain a up move are below — they\'re present in the engine but the market\'s pricing the opposite story right now.

Strongest up-side factors right now

Each Framler factor is independently scored 0-100. Items below are the ones furthest from neutral (50) in the up direction. Engine verdict: mixed. Composite Framler score: 49/100. Regime: transition.

1Liquidity67GOOD

2Options flow66GOOD

3Value55GOOD

4Accruals55GOOD

See full ELF multi-factor analysis →

About this breakdown

The "why" page is a snapshot of the Framler engine\'s 13-factor scoring for ELF on today\'s pass. Direction-aligned factors are those whose individual score is at least 5 points away from neutral (50) in the requested direction. The engine refreshes daily at 06:00 UTC; this page revalidates every 10 minutes so the read tracks the fresh score.

ELF forecast → · ELF next earnings → · How the score is built →