e.l.f. Beauty · Consumer Defensive
Each Framler factor is independently scored 0-100. Items below are the ones furthest from neutral (50) in the down direction. Engine verdict: mixed. Composite Framler score: 52/100. Regime: risk-on.
The "why" page is a snapshot of the Framler engine\'s 13-factor scoring for ELF on today\'s pass. Direction-aligned factors are those whose individual score is at least 5 points away from neutral (50) in the requested direction. The engine refreshes daily at 06:00 UTC; this page revalidates every 10 minutes so the read tracks the fresh score.
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