Why is ELF stock down today?

e.l.f. Beauty (ELF) is actually up 0.57% today, not down. The strongest down-direction factors right now are: News tone, Sector momentum, Spillover, Short interest — the engine sees these but the market's pricing the opposite story today.

← ELF FULL ANALYSIS

ELF is up today, not down — what the down-side factors look like

e.l.f. Beauty · Consumer Defensive

Today\'s move

+0.57%$104.68

Note: ELF is actually up today, not down. The factors that would explain a down move are below — they\'re present in the engine but the market\'s pricing the opposite story right now.

Strongest down-side factors right now

Each Framler factor is independently scored 0-100. Items below are the ones furthest from neutral (50) in the down direction. Engine verdict: bullish. Composite Framler score: 66/100. Regime: transition.

1News tone0POOR

2Sector momentum33WEAK

3Spillover39WEAK

4Short interest41WEAK

Pattern firing

Short squeeze setup

See full ELF multi-factor analysis →

About this breakdown

The "why" page is a snapshot of the Framler engine\'s 13-factor scoring for ELF on today\'s pass. Direction-aligned factors are those whose individual score is at least 5 points away from neutral (50) in the requested direction. The engine refreshes daily at 06:00 UTC; this page revalidates every 10 minutes so the read tracks the fresh score.

ELF forecast → · ELF next earnings → · How the score is built →