Why is ULTA stock up today?

Ulta Beauty · Consumer

Today\'s move

+0.27%$546.93

Top factors pushing the score higher

Each Framler factor is independently scored 0-100. Items below are the ones furthest from neutral (50) in the up direction. Engine verdict: mixed. Composite Framler score: 42/100. Regime: transition.

1Momentum73GOOD

2Options flow71GOOD

3Accruals65GOOD

4Q×V×M59GOOD

5Liquidity55GOOD

Pattern firing

Insider distribution into strength

See full ULTA multi-factor analysis →

About this breakdown

The "why" page is a snapshot of the Framler engine\'s 13-factor scoring for ULTA on today\'s pass. Direction-aligned factors are those whose individual score is at least 5 points away from neutral (50) in the requested direction. The engine refreshes daily at 06:00 UTC; this page revalidates every 10 minutes so the read tracks the fresh score.

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