Why is ULTA stock down today?

Ulta Beauty (ULTA) is actually up 2.40% today, not down. The strongest down-direction factors right now are: News tone, Sector momentum, Earnings drift, Spillover — the engine sees these but the market's pricing the opposite story today.

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ULTA is up today, not down — what the down-side factors look like

Ulta Beauty · Consumer

Today\'s move

+2.40%$493.12

Note: ULTA is actually up today, not down. The factors that would explain a down move are below — they\'re present in the engine but the market\'s pricing the opposite story right now.

Strongest down-side factors right now

Each Framler factor is independently scored 0-100. Items below are the ones furthest from neutral (50) in the down direction. Engine verdict: mixed. Composite Framler score: 46/100. Regime: transition.

1News tone20POOR

2Sector momentum42WEAK

3Earnings drift44WEAK

4Spillover44WEAK

Pattern firing

No edge

See full ULTA multi-factor analysis →

About this breakdown

The "why" page is a snapshot of the Framler engine\'s 13-factor scoring for ULTA on today\'s pass. Direction-aligned factors are those whose individual score is at least 5 points away from neutral (50) in the requested direction. The engine refreshes daily at 06:00 UTC; this page revalidates every 10 minutes so the read tracks the fresh score.

ULTA forecast → · ULTA next earnings → · How the score is built →