Why is PEP stock down today?

PepsiCo Inc. (PEP) is actually up 0.21% today, not down. The strongest down-direction factors right now are: News tone, Spillover, Value, Liquidity, Earnings drift — the engine sees these but the market's pricing the opposite story today.

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PEP is up today, not down — what the down-side factors look like

PepsiCo Inc. · Consumer

Today\'s move

+0.21%$138.70

Note: PEP is actually up today, not down. The factors that would explain a down move are below — they\'re present in the engine but the market\'s pricing the opposite story right now.

Strongest down-side factors right now

Each Framler factor is independently scored 0-100. Items below are the ones furthest from neutral (50) in the down direction. Engine verdict: mixed. Composite Framler score: 48/100. Regime: transition.

1News tone0POOR

2Spillover36WEAK

3Value40WEAK

4Liquidity40WEAK

5Earnings drift43WEAK

Pattern firing

Priced for perfection

See full PEP multi-factor analysis →

About this breakdown

The "why" page is a snapshot of the Framler engine\'s 13-factor scoring for PEP on today\'s pass. Direction-aligned factors are those whose individual score is at least 5 points away from neutral (50) in the requested direction. The engine refreshes daily at 06:00 UTC; this page revalidates every 10 minutes so the read tracks the fresh score.

PEP forecast → · PEP next earnings → · How the score is built →