Why is HSY stock up today?

The Hershey Company (HSY) is actually down 0.25% today, not up. The strongest up-direction factors right now are: Sector momentum, Momentum, Options flow, Earnings drift, Accruals — the engine sees these but the market's pricing the opposite story today.

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HSY is down today, not up — what the up-side factors look like

The Hershey Company · Consumer

Today\'s move

-0.25%$188.31

Note: HSY is actually down today, not up. The factors that would explain a up move are below — they\'re present in the engine but the market\'s pricing the opposite story right now.

Strongest up-side factors right now

Each Framler factor is independently scored 0-100. Items below are the ones furthest from neutral (50) in the up direction. Engine verdict: bullish. Composite Framler score: 63/100. Regime: risk-on.

1Sector momentum85STRONG

2Momentum80STRONG

3Options flow80STRONG

4Earnings drift78STRONG

5Accruals78STRONG

Pattern firing

Short squeeze setup

See full HSY multi-factor analysis →

About this breakdown

The "why" page is a snapshot of the Framler engine\'s 13-factor scoring for HSY on today\'s pass. Direction-aligned factors are those whose individual score is at least 5 points away from neutral (50) in the requested direction. The engine refreshes daily at 06:00 UTC; this page revalidates every 10 minutes so the read tracks the fresh score.

HSY forecast → · HSY next earnings → · How the score is built →